Sam Chen



Sam Chen is an expert in the computer hardware industry with over 8 years combined experience in technology journalism and IT.

Sam founded Custom PC Review back in 2011 after being dissatisfied with the sub-par tech news and reviews available on the web. Since then he has become a leading journalist covering computer hardware and semiconductors, spending the past 5 years as the Editor-in-Chief of Custom PC Review. As a journalist, Sam has written over one thousand articles covering the tech industry, bridging the communications gap between vendors and customers, analyzing current market trends, and identifying future disruptive technologies.

Among other areas of coverage, Sam’s primary focus for the past 5 years has been NAND flash and SSDs. His previous industry experience includes providing IT services for the University of California, San Diego and the defense sector. He can also frequently be found providing IT and consultation services to local businesses, hardware vendors, and investment firms.

Sam currently holds a BA in Economics from the University of California, San Diego and an MBA with a specialization in Digital Transformation from the Paul Merage School of Business at the University of California, Irvine. In his spare time he enjoys traveling, working out, rock climbing, and photography.


Major Industry Events and Trade Shows Covered:

  • CES ’13, ’14, ’15, ’17
  • Computex ’13, ’14, ’15
  • DEW ’18
  • E3 ’12, ’13, ’14, ’15, ’16, ’17
  • Flash Memory Summit ’14 ’15
  • LSI AIS ’12, ’13
  • Nvidia GTC ’13
  • Samsung SSD Global Summit ’12, ’13, ’14, ’16
  • SIGGRAPH ’13
  • Storage Visions ’13, ’14, ’15


Custom PC Review



As the Editor-in-Chief, Sam managed editorial, finance, and operations of Custom PC Review, an online technology website with a circulation of over 2,000,000 visitors annually. Led team of three editors.

  • Built Custom PC Review from an idea into a major technology publication serving 2,000,000 unique visitors who read over 6,000,000 pages of technology content annually.
  • Achieved positive cash flow and profitability within the first year of launch.
  • Developed extensive industry network of PR and marketing executives by cold-calling, industry trade show networking, and LinkedIn networking. Industry executives I’ve worked with previously include those from Samsung, AMD, Intel, Nvidia, Micron, Seagate, Western Digital, and others.
  • Executed a social media strategy growing social media presence from nothing to 27,000 YouTube subscribers, 4,800 Facebook fans and 2,700 Twitter followers.
  • Submitted advertising proposals and negotiated deals for as many as 20 partners per year.
  • Produced thousands of articles that distill complex, technical content into easy to understand language


University of California, Irvine, The Paul Merage School of Business

Master of Business Administration (MBA), Digital Transformation
2016 - 2019

University of California, San Diego

Bachelor of Arts (B.A.) Economics, Minor in Law and Society
2006 - 2009


Certified ScrumMaster® (CSM®)

Date: Dec 2018 – Dec 2020

License# 996030

Certificate Link